An amount equal to the height of the ‘W’ must be maintained as clear space on all four sides of the mark. The clear space is to be free of photos, text, and graphic elements. Maintaining clear space around the all marks ensures they remain legible. Refer to the social media section of the Brandbook for more information.ĭownload the primary logo and wordmarks. *In social media, official channels may use the approved ‘W’ social media profile picture. When a mark is used in the return address, it is not necessary to include "Wright State University" with the address information. On mailing panels and envelopes, the return address should include the primary corporate mark in full color, unless color is not possible. In addition, the primary corporate mark should appear on the back of each publication and/or next to the return address of a mail piece. The primary logo or the primary wordmark must appear prominently on all university publications, communications, and digital media*. This includes secondary and tertiary marks, to which these same rules apply.Īll Wright State publications with an external audience and funded using university money should be designed and produced through the Office of Marketing and clearly identified as coming from Wright State University. If you need a specific file type that does not appear to be available, contact the Office of Marketing for assistance.Īll university marks must be used in accordance with the guidelines outlined in the Brandbook. These files may not be compatible with certain software products like Microsoft Word or PowerPoint. EPS: Used primarily for printed materials, including promotional items, these vector files contain Pantone® colors, most commonly used by professional designers. Our files have a transparent background so that the logo can be placed over a texture without being inside a white box. PNG: These files are used on the web and in certain software like Microsoft Word or PowerPoint. JPG: These files are primarily used in digital applications and with certain software like Microsoft Word or PowerPoint when you are creating your own printed items. color designation-FULL (full color), K (all black), REV (all white), or GRN (all green)ĭepending on your intended use, we have provided a variety of file types in the following formats:.intended orientation of element (vertical, horizontal).If a particular mark is discontinued, the mark and its unique identity number will be removed from the downloads page. Many files are available for download from this website. This consistent naming convention makes it more convenient to find exactly what you need. This is how we name our brand asset files. Download Files Naming Convention and File Types Naming Convention
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